BNE - ELDEN RING CAMPAING

#BecomeEldenLord

Latin America is home to over 260 million gamers and with very different cultures and languages. In order to reach out to more potential players, we adopted 2 different go-to-market strategies. For the spanish-speaking demographic, we flew 8 high-level influencers with a combined audience of +15 Million people and from different countries to a “Escape Room/Scavenge hunt” event in a Medieval Village in Buenos Aires. Through several puzzles, they had to use their wits to escape the castle and proclaim themselves as Elden Lords, even if they may die trying.

We recreated a fantasy and mystery medieval ambiance. We also summoned a fabulous well-known local Cosplayer and Cosmaker who added attractiveness to the activity and provided very valuable content, with the help of an assistant. As a result of the event, we obtained the following content to distribute on Social Media, both from BNE and the influencers: - Jaw-dropping cosplay photos. - Photos of the influencers having a blast before, during and after the puzzle game. - Great location photos. - Video triad that covers the whole experience. A teaser, a video experience and a testimonial video.