CRUNCHYROLL ELECTRIZING CAMPAIGN - OOH

#AnElectrifyingCatalog

Crunchyroll called us to implement the campaign "The Most Electrifying Anime Catalogue". The Metrobus and Train proposals were chosen as part of the OOH campaign. Both means of transport are used by millions of people, linking the main municipalities and being ideal for high-impact and far-reaching campaigns.

In the case of Metrobus, 10 billboards were placed in 7 stations on Juan B. Justo Av., which has a large influx of pedestrians who use it daily, complemented by the large traffic of automobiles and pedestrians. In the case of Trains, one of the railways with the longest route was selected: Mitre Railway, prioritizing reaching the Target with high-impact communication.