Original HP Inks activation in Universities


In order to promote the Ink Tank and Ink Advantage products in Back to School season, we coordinated an Activation in universities to unite students with the ideal partner when printing at home, printers for "those who print in high volumes and for those who print occasionally". This was a month long activation in 4 Universities: Universidad de Belgrano, Universidad Austral (Pilar), Universidad del Salvador and Universidad de Buenos Aires.

We produced, installed and activated Interactive Totems with fun games like Memotest and Drops, themed with the HP Ink Campaign aesthetic, in which the students of the Universities played a lot, won prizes and took snapshots of the experience! We also designed and produced some beautiful HP notebooks as gifts for students to start classes well equipped!

HP ALL IN ONE Activation in Garbarino and Compumundo