HP LIVE SHOPPING ACTIVATION

#HPLiveCommerce

Hand in hand with FRAVEGA, we had the opportunity to have an exclusive space for HP within the LIVE SHOPPING organized by CACE. The space allows the positioning and promotion of the HP products on offer, reaching directly to interested consumers. The event was hosted by Julián Weich and a duo made up of an HP Expert, who highlighted the most technical and commercial aspects of the products, and the influencer Fer Carolei, who represented the user, highlighting his expectations and needs.

A space was created where the hosts talked about the benefits and advantages of the products in a relaxed environment, simulating a real consumer model. The background screen made it possible to insert key messages and complement the information with the image and presentation of the ambassadors. The experience was broadcast live from the hotsale.com.ar site.