HP Envy and HP Spectre Premium Notebooks with Santiago Artemis

#Create #Interpret #Inspire

WE developed the communication strategy for HP Envy and Spectre products. We thought of 360° campaign that would allow us to position both product lines within the premium range, showing their modern design and the scope of their benefits.
«As bold as it is elegant», the designer Santiago Artemis was chosen to achieve this objective. The campaign started with an online phase applied to digital media publications showing Santiago in action with his HP Envy.

In parallel, we carried out activations at 5 Garbarino Points of Sale where customers could live the premium experience while playing a fun Memotest that awarded them with the possibility of winning an HP Envy x360 Notebook.
We produced a testimonial video of Artemis, customized shop windows, designed banners, developed an interactive game with campaign imaging and many digital pieces.