What is an SSD, how does it work and what is it for? This was the driving force behind our campaign to promote the features of Solid State Drive technology present in the HP Pavilion Notebook line. The campaign launched by HP for all of Latin America involved the communicational development of a complete Educational ToolKit that included:
Design of posts for social networks and actions with influencers; plotted windows; interactive windows with games developed "ad hoc" for activations in retails; variety of brochures, POP material for points of sale and public roads and the development of educational videos for notebooks and All in One equipment.