We organized a branding action with Karol Sevilla, the Mexican influencer and protagonist of the Disney series "Soy Luna", under the concept #HPOnLive. A recital at Disney Pilar studios, exclusively for fans invited through social networks, who had the opportunity to meet her, take photos and have them printed in the exclusive Meet & Greet.
This is how we promoted the HP DeskJet Ink Advantage Multifunction Printers and the smallest Photo Printer on the market: the HP Sprocket.