Bandai Namco focused its attention on Latin American territory to amplify its reach towards fans. With this goal in mind, the executives of the company put together every year the PR TOUR, creating one- o-one interview sessions for journalists and influencers. We implement these events with great effort by coordinating, producing and building strong relationships.
Each PR TOUR is unique and its main attraction is the new game releases. The franchises merchandising and the exclusive material that we develop make the attendees live the experience with lots of enthusiasm. As a result, lots of articles and reviews were written and recorded for specialized media outlets.